Match modular creatives,launch a ton of ads
14 text assets with mapped compatibility.
66 unique headlines instead of 1.
Variads is this logic, but for your video creatives.
How Variads works in 3 minutes
Rethink creative ad production
Create faster than the media team can spend
Don't make one video. Produce modular assets that can be combined into thousands of variants. Scale for optimization engines, personalization or context. Variads helps you get more creatives out of every produced frame.
Amplify your production without losing creative control.
Ok, but how does it work?
Step 1 - Build a template
Design with cells, not assets.
Our timelines only deal in asset types, not individual assets. Your timeline should be tailored to the intended channel, format and placement of your ad. Segment it with cells for hook, value proposition, product shot, CTA, etc.
Step 2 - Create the assets
We're no magicians. Garbage in, garbage out.
Make strong individual creative assets. Combine them to create ads of high quality content. The better assets, the better ads for you and your business.
Step 3 - Assign assets to slots
Assign assets to the cells
No one knows what the perfect creative looks like. In the past you had to guess and commit. Produce one or a couple of versions. Now, you don't need to know. Bring scaled creatives and let the media optimization decide for you. Flexible assets brings scale.
Step 4 - Asset to asset compatibility
Decide which assets can be in the same ads as which other assets
The broader their compatibility, the more you can scale. This is where control lives. Generated ads only combine assets according to the rules you've defined.
Step 5 - Export your finished ads
Enjoy better results from your media
Use your massive amounts of creatives for scaled contextual targeting or audience relevance, hyperpersonalization, or just make the optimization engines of the media platforms happy. Export as mp4 or host a live xml feed for deployment elsewhere.
Step 6 - Use your creative feed for distribution
Distributing thousands of ads is a mess, so .xml is here to save the day.
We nail creative scale. But distribution is… in progress. Until then, use tools like Smartly or Adlayer. Export the full output as an XML feed and let them take it from there. Native media integrations are coming.
Enabling creative scale with Variads
Key findings
14 → 120
assets to ads
20×
amount of creatives
1 template
many variants
Built for every team
Solutions tailored to how different teams work
Variads for Agencies
Manage multiple clients and campaigns efficiently. Scale creative production across teams and clients without scaling headcount.
Ready to scale your
creative production?
Request early access and see how our modular creative platform can power your ad production.
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